Tuesday 31 January 2012

To infinity and beyond!

We've just won a four-way tender to produce the guidelines for the UK Space Agency, to help create a strong, recognisable brand, that has consistency and an authoritative voice.

Space is an essential part of all our everyday lives and one of the key enablers of the global economy. The UK Space Agency were looking for a design partner with whom to design and compile full brand guidelines, to ensure brand protection and create consistency across all of their materials, whilst at the same time enabling them to evoke more of a personality across their deliverables.

The guidelines will be versatile enough to work across a wide range of media and will meet the needs of their various individual audiences. As such, we will be developing and enhancing the existing interim guidelines, providing a toolkit that ensures communications are consistent, creative and engaging. We're really excited about getting started and this will be another science related identity project to add to our portfolio.

Mark my words

TTP's Top Tips – January

Welcome to the first of our monthly top tips column. Each month we’ll be looking at an industry related topic, trend or simply sharing something that we’ve found interesting.

And to kick us off we’re taking a quick look at the most commonly used proofreading marks and what they mean.

Proof marks are globally recognised symbols and squiggles that are used when correcting draft documents and typeset pages. It’s a way of making what can be a painful process far simpler and efficient, helping to improve consistency and miscommunication.

Although proof marks aren’t as widely used as they once were, they are still useful tools whether marking corrections on paper or electronically, and you never know when you might need them.

Download our proof marks guide here (PDF)

Monday 30 January 2012

Bringing Informa’s knowledge to life

We have started work on a corporate video for Informa, the global academic, publishing and exhibition providers, combining illustrations, animations and live footage.

This is a really exciting project and is going to be a combined team effort, utilising our skills as illustrators, animators, scriptwriters and editors. Our first video shoot was of Lloyd’s List – a core part of Informa’s business and the world’s oldest, continuously running daily newspaper – coming off the printing press.

Informa is a dynamic, rapidly changing company, with the ethos of ‘bringing knowledge to life’. We’ve been asked to create a short, snappy, dynamic video that reflects Infoma’s history, what the company is today and conveys the sectors in which they are active whilst being engaging, quirky and clever. Phew, just a simple job then!

Building the foundations for charitable giving

CAF is a charity dedicated to finding the most effective and efficient ways to connect donors to the causes that matter to them and for money to get where it’s needed.

We’ve been tasked with coming up with creative concepts and an engaging, inspiring brochure design that also conveys knowledge and trust, helping to raise awareness of the full range of services CAF offers to companies regarding their corporate community investment and social responsibility planning.

We’ll keep you updated on this challenging project and will share the concepts and final designs in an e-news story once they’re complete, so watch this space. If you want to find out more about CAF and their services visit https://www.cafonline.org/