Things are never simple, are they? The vast array of media now available means logos are now supplied in a bewildering number of formats, and for those who aren’t professional designers or in the industry, what to use for what application can be pretty confusing. High res, low res, eps, jpg, Pantone, RGB, it can all get a bit much.
Again, as for last month’s top tips on colour models, we’re aware a lot of you know all of this backwards, but we are firm believers in revisiting the basics as well as helping those who aren’t in the know.
As designers often vary in the kinds of logo formats they supply, understanding the different file formats can be crucial. Just knowing the basics means you can avoid unnecessary changes and painful exchanges back and forth with the designers/printers/other agencies etc and speed up the whole process.