Thursday, 31 May 2012
A luxury exterior for Luxe Interiors
Leading commercial interior design consultancy Luxe Interiors approached us to update its existing website, which whilst functional, didn’t reflect the high end creativity and professionalism that Luxe brings to all of its projects or its brand positioning. Luxe wanted to unveil the new website at an industry conference the following month, which meant the clock was ticking.
Having looked at the existing site we realised the best plan was to scrap the old site and start again, which meant creating a completely new design and CMS, not easy in less than a month. Well, we do like a challenge…
A key part of the brief was to keep the site simple so that Luxe could easily update content as and when necessary, along with creating a simple image gallery to showcase the wide range of projects and sectors that Luxe works across. We opted for a Wordpress site due to its ease of use and flexible layout, which allowed us to show images at a good size and quality.
In conjunction with the new website we also refreshed Luxe’s logo, to ensure it was more in keeping with the more prestigious and contemporary website, using a typographic approach with a simple, stylish execution.
Finally, to complement the refreshed identity and website, we’ve also produced a 55mm x 90mm concertina brochure featuring plenty of images and a company overview. Luxe wanted marketing collateral that was engaging, informative and able to convey the breadth of its work, yet small enough to carry. Designed to fit into a wallet or pocket, our concertina brochure fits the bill perfectly.