Friday 29 July 2016

Bye Bye Blogger Blogger Bye Bye


With the launch of our new website complete with news and blog posts, this will be our last post here on Blogger. Check out our work across branding, print, digital and workspace environments on our new website at www.tothepoint.co.uk.

To enquire about working with us or to just get in touch, visit our contact page or give us a call on 0207 378 6999. And if you're in our neck of the woods pop in for a cup of tea and a chat (and a biscuit if you are lucky).

From now on if you want to read our news and what we get up to, click here: www.tothepoint.co.uk/news 

It’s time for us to blog off!

Peace. Out.

Friday 1 July 2016

Slippery When Wet

Last month we unveiled the new logo for the Oxford City Royal Regatta…and this month we have the official poster to go with it! Don’t say we never treat you!


The poster is suitably themed for the event, taking inspiration from posters of old. The design will be used on various formats across the event…we were all hoping for a few tea towels but will have to make do with a few drinks on the day!


If you are a rowing fanatic, then why not pop down for an enjoyable day out and a glimpse at our posters up close and personal. More information on the event can be found here.


June Round Up

Delightful Diana

Diana Vasilescu has joined our account management team, and is settling in well as she brings a wealth of experience from working across marketing and branding services.
Graduating with a BA in advertising in 2010, she dived straight into a fast-paced environment early on and after completing her internship in an ad agency, she became more involved in project managing a variety of through the line campaigns with a strong focus in the FMCG sector.

She later took on a much bigger challenge and moved across the pond, where she discovered her passion for branding and strategy, developing engaging brand stories and delivering projects for the property and interior design sectors. At to the point, Diana is working closely with Charlie and Will, handling day to day client liaising, as well as untangling all the strategic knots that help bring a brand to life. When she’s not running from one client meeting to another, she enjoys getting all the wrong answers at pub quizzes and finding the right answer to the eternal question “What are we having for lunch today?”. Your challenge is to guess where she is from when you get to speak with her.

Tour de Croydon 

Last month the men’s Pearl Izumi Tour Series and the women’s Matrix Fitness Grand Prix Series came to Croydon showcasing the best in world cycling. The big news however was the talent that was the Croydon BID/Pearl Izumi bike team, consisting of Matthew Sims Croydon BID, Georgina Dawkins Croydon BID, Tony Middleton AIG, Steve Avery Home Office, Simon Schutte Home Office and our very own Simon Hutton. The conditions were not ideal but that didn’t stop our valiant heroes from tearing round the circuit. They raised money for The Mayor of Croydon's chosen charity: http://www.croydoncommitment.org.uk/About-Us. Congrats to the winners - The Met police or MPCC to their cycling friends.


Jeff Koons at Newport St Gallery

Escaping the thunderstorms, Brexit, football, and the general sense of impending doom last Saturday, James did something that most Londoners struggle to do at the weekend and went to an art gallery.

The recently renovated Newport St Gallery in London opened its doors a little while ago to house exhibitions of work picked from Damian Hirst’s art collection. The first exhibition was a collection of works from the celebrated abstract painter John Hoyland. Hoyland has now been replaced by Jeff Koons, showcasing works from 1979 to 2014.

If you’re not familiar with the work of Koons, it’s quite likely that you’ve seen his giant stainless steel balloon sculptures, one of which defies all sense of proportion in the second room of the gallery. The gallery website quotes Norman Rosenthal describing Koon’s work as “manifestations of a joyful acceptance of American culture” which rings true when perusing the otherwise seemingly unconnected objects on display, from vintage hoovers, a celebration of basketball (and balls) and a giant sculpture made from PlayDoh.

Jeff Koons' work will be on display at Newport St until 16 October, and admission is free. A perfect place to spend a rainy afternoon in London. Just be wary if you’re taking the kids, you might want to cover their eyes as things get a bit saucy in room 3.

A day in the lakes

As a practice for his full Ironman in August this year, our MD's son, Tom, took on the Half Ironman in Ullswater last weekend. Not for the faint-hearted, it involves a 2k swim, a hilly 48 mile cycle and a 13 mile fell run. An extra competitive edge was added by roping his brother Sam and other mates into entering the event as 2 relay teams.

Tom finished 36th out of 199 competitors, completing it in 5 hr 14m and shaving over 90 mins off his previous time when he competed in the same event 2 years ago. All the results can be found here: http://www.trihard.co.uk/results/a-day-in-the-lakes-results. So for now the training continues in preparation for the Ironman in Copenhagen - so double the distance plus a bit - a 2.4 mile swim, 112 mile cycle and a marathon - back to back. This is all done in the memory of his brother Charlie and to continue supporting the amazing work of the RNLI. 

If you want to find out more about the event, his training or even want to join him on a weekend cycle, you can follow his blog at http://challengecharlieironman.tumblr.com and obviously we are still hoping to raise more money for the RNLI.  You can donate at uk.virginmoneygiving.com/SomeoneSpecial/teamhutton

w.w.we're nearly there!

For those of you who have got this far in our enews, we'd like to offer you a sneak peak of our new website here. We're really excited and almost ready to announce it to the world but with all the different browsers and versions out there we need a bit of time to test and ensure we're happy to shout about it next month... Or maybe earlier... We'd love to hear what you think, good or bad, and hope you enjoy what we've been crafting for our 25th year in business.

Special K

We are very excited to be working with the nice people at recruitment consultants Kinsella Legal. They came to us looking to refresh their brand identity and revamp their website. Kinsella is a boutique legal recruitment agency based out of Holborn. They focus on building strong relationships with both clients and applicants, attributing their success to date on the personality of their people. The current identity and support materials of the organisation, led by Siobhan Kinsella, were already packed full of visual personality which makes them stand out in a sector that is normally very dry and corporate but imagery was starting to take over from message.

The aim of the refresh was to keep the fun, colourful and elegant aspects of their visual language but refine elements and move the look on with a more contemporary feel. The colour band with its distinctive colour palette was an important element of the identity toolkit that they wanted to retain but they were happy for us to evolve the logotype and even look at a more icon based representation for the brand.


The selected logo and support toolkit still conveys the vibrant personality of the business but with a clever twist of typography we have created an iconic K that integrates a rotated L to represent the K and L of Kinsella Legal. This simple typographic icon becomes a standalone element that can be used across various media but will be ideal for digital, from animations to the website favicon.

We have also introduced colour variations of the logo that have been taken from the colour band to introduce flexibility and create a stronger link between the two for enhanced brand recognition. We are looking forward to applying the new brand toolkit across all of Kinsella’s materials, especially their website where we can really start bringing their brand to life.




This is just the beginning of the relationship but we wanted to show off this shiny new identity and tell you to watch this space, and theirs!